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Which of the complying with is true around the promotion mix?

a) It is the just technique of interacting via customers.

You are watching: Which of the following best describes product placement?

b) It is not as essential as concentrating on product price.

c) It has a focus budgeting and also logistics pertains to.

d) It demands to be coordinated via other components ofthe marketing mix.

e) It is not an efficient method of building customer worth.


A company is attempting todevelop a far better approach of informing the public around its products anddeveloping a great image in the eyes of the public. Consequently, the companyhires a team to focus on proclaiming and also public relationships, trains employees tomarket product straight to consumers, and also incorpoprices discounts and sales intoits budgain to encourage product sales. Which of the complying with is this companyfunctioning on?

a) Its marketing mix

b) Its promovement mix

c) Its execution style

d) Its creative concept

e) Its advertising strategy


Its promotion mix


Which of the following elementsof the promotion mix is the majority of dependent on the photo of the company?

a) Advertising

b) Personal selling

c) Direct marketing

d) Public relations

e) Sales promotion


Public relations


Which of the adhering to is NOT aconsideration as soon as developing an heralding strategy?

a) Advertising budget

b) Taracquire market

c) Advertising objectives

d) Product lines

e) Advertising media


Product lines


The nature of the proactivities mixhas actually been many impacted through which of the following?

a) the production of new and innovative products

b) negative attitudes towards corporations in general

c) alters in communication innovation and also interaction strategies

d) the globalization of the organization world

e) the requirement for greater accountability in spending


alters in communication modern technology and also communication strategies


Which of the complying with is NOT acurrent readjust in marketing communications?

a) the information consumers are accessing

b) the marketing tactics being used

c) advancements in communications technology

d) the use of a promovement mix

e) a focus on narrowcasting as opposed to broadcasting


the use of a proactivity mix


Viva La Video Game is a companythat understands that a successful proactivity strategy has a skillfulcoordicountry of all marketing techniques. Consequently, the agency focuses onblfinishing a mix of personal offering, declaring, straight marketing, salespromovement, and also public relations in order to push its assets. Which of theadhering to is Viva La Video Video Game engaging in?

a) cohesive proclaiming focus

b) blfinished marketing style

c) holistic communications strategy

d) incorporated marketing communications

e) varied communications


included marketing communications


Book Club Books has spent numerous dollarsfostering its brand-new book club in a number of various media outlets. However before,despite their outrageous outlay of money, few civilization have actually joined Book ClubBooks. Which of the following ideal describes Book Club Books?

a) The advertisement has actually an inefficient creative concept.

b) The firm has actually poorly used customer generated marketing.

c) The company has actually a horrendous rerevolve on proclaiming investment.

d) The advertisement has an uneffective execution style.

e) The agency does not have an heralding strategy.


The company has a horrendous rerotate on heralding investment.


Holistic Consumables is a grocerystore that sells organic food. The company wishes to know how customers viewits stores and also its assets, so it has actually hired a firm to analyze exactly how manytimes a customer mentions the save virtual, articles videos of its advertisements,or “likes” an write-up around the keep or point out of the store. Which of thefollowing is Holistic Consumables measuring?

a) media engagement

b) declaring frequency

c) consumer impressions

d) declaring reach

e) customer expressions


customer expressions


Sapphire is a specialty jewelry retailer basedin the United States. The company retails gold jewelry, diamonds, and designerwatches. The agency is in the procedure of establishing its declaring budget foreach product line. Sapphire’s chief financial officer thinks that theobjective-and-task approach for setting budgets would certainly be proper, whileanother senior manager wishes to usage the competitive-parity technique.

Which of the complying with, if true, would certainly mostseriously weaken the chief financial officer’s argument?

a) There is no evidence that budgets based upon competitive parity preventpromovement wars.

b) It is challenging to identify which particular tasks will certainly accomplish Sapphire’sobjectives.

c) The company has provided the competitive-parity strategy in the previous.

d) Studies have discovered a positive correlation between promotional spending andbrand also stamina.

e) The competitive-parity strategy discoureras innovative thinking in marketing.


It is difficult to identify which particular tasks will certainly achieve Sapphire’sobjectives.


Sapphire is a specialty jewelryretailer based in the United States. The firm retails gold jewelry,diamonds, and designer watches. The company is in the procedure of establishing itsproclaiming budobtain for each product line. Sapphire’s chief financial officerthinks that the objective-and-job method for establishing budgets would certainly becorrect, while one more senior manager wishes to use the competitive-paritystrategy. Assume that one of the managers favors the competitive-parity strategy becauseshe believes that competitors’ budgets represent the collective wisdom of thesector. Which of the adhering to would certainly be the the majority of effective counterargument?

a) Budgets based on competitive parity typically prevent proactivity wars.

b) The competitive-parity method views sales as the result of promovement.

c) The competitive-parity method may invite charges of collusion.

d) Companies differ greatly, and each has actually its own special promovement demands.

e) Competitors, as a team, usually have a precise idea about the industry.


Companies differ greatly, and each has its very own special proactivity requirements.


Which of the adhering to executionformats shows how a product falls in line through the way a particular set ofworld select to live their lives?

a) Testimonial evidence

b) Slice of life

c) Scientific evidence

d) Lifestyle

e) Personality symbol


Lifestyle


Which of the complying with is NOTinvolved in the selection of declaring media?

a) picking that will be targeted by the advertisement

b) choosing the automobile of the advertisement

c) picking the media used to produce the advertisement

d) determining which product to advertise

e) determining the scheduling for the advertisement


determining which product to advertise


Which of the complying with is anbenefit public relationships initiatives have actually over advertising?

a) Public connections is even more effective.

b) Public relations is simpler to accomplish.

c) Public relationships is more cost effective.

d) Public connections results in even more product sales.

e) Public relationships is less complicated to adapt to different audiences.

See more: How To Get Blue Feather In Harvest Moon, Blue Feather (Fomt)


Public relations is more cost reliable.


Dreamwatercraft Dolls has actually donewhatever feasible to ensure that the public recognizes its brand also. The logo design isemblazoned on eexceptionally Dreamwatercraft Doll and is featured in eextremely single commercial.Children can buy notebook paper with the agency logo design on it, as well as otherinstitution provides such as book covers, pencils, spiral notebooks, folders, and3-ring binders. The firm also has numerous employees whose only task is todrive firm cars through the logo painted on their sides approximately schools andplaygrounds. Which of the complying with public connections tools is Dreamwatercraft Dollsusing?

a) distinct events

b) public company activities

c) created materials

d) audiovisual materials

e) corpoprice identification materials


corpoprice identity materials


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