Trend Watch: The power of Product Placement—A Lesson native Nurse Jackie July 12, 2009 by Cynthia Sliwa
One can well it is in skeptical about the effectiveness of a product placement in a television collection or film when the product doesn’t receive prompt identification, if any, beyond perhaps a written cite in a string of regardless of credits at the end. However a current experience makes me rethink the power of product placement due to the influence of social networking.

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The Showtime collection Nurse Jackie, featuring the particularly talent that Edie Falco, starts every episode with a vignette that shows Jackie prepare for work. Jewelry numbers prominently in the vignette: She put on a pair the hoop earrings and also a chain with a religious medal, and she removes and pockets her wedding band. The ring removal directly relates come the plot, and, in a more subtle way, the earrings and also necklace also provide clues regarding the personality of the character.




Nurse Jackie, wearing an intriguing little bit of jewelry>


The hoop earrings indicate to me that Jackie desire to look at professional and also polished at work. They space an suitable size, not too large, not also small, in a style that would certainly pass muster in any type of professional environment. Nurse Jackie is viewed wearing other earrings in various episodes, including a tiny pair the teardrops. Possibly there’s a various message in the motif.


While the earrings are attractive, the is the religious medal, the pendant ~ above a chain, the is of details moment.


The religious medal relates come Jackie’s occupational at every Saints Hospital, which, by its name, is a Catholic hospital. Although Jackie, as evidenced by she behavior, is determined as a lapsed Catholic, she medal shows an affinity because that her spiritual upbringing and, that course, likewise relates to her location of employment.


I was curious around the medal, which shows up to be affected by each other the image of a saint. The Nurse Jackie web site gives no clues regarding the design on the medal. In law some study on the Web, I quickly learned that i am no alone in my curiosity. The concern is post in number of networking sites by individuals looking to uncover out just what is the image on that medal. The medal has created a little bit of a buzz in the social networks.  


As that this writing, nobody on any type of of the networking sites has come up v an answer, and Showtime has, therefore far, remained mum. Ns wasn’t maybe to uncover what looks choose a direct match on any website I saw that sells spiritual medals.


I’ll carry out my finest guess here: i think it might be the photo of our Lady of mount Carmel, one of the names through which Mary, the mother of Jesus, is known and revered. (The Carmelite spiritual order was founded in Ireland in the 13th Century.) What provides that image specifically apropos is the is serves as a little bit of an inside joke, in the Edie Falco is well known for play the wife of the command character in the HBO collection The Sopranos. The name of her character: Carmela Soprano.





If anyone deserve to definitively identify the picture on the medal, please do chime in through a comment.

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The city hall public has a curious streak. A pair the hoop earrings might be attractive sufficient for someone to desire to know who designs and also produces them, but something a bit much more unusual and also mysterious yes, really gets the curiosity stoked. Therein lies a lesson around product placement and also the strength of social networking.